Pay Per Click
Paid search marketing or Pay-Per-Click (PPC), is a popular alternative or addition to organic search. It leverages paid search platform offered by the popular search engines such as Google, Bing, Yahoo, as well as the larger Social Platforms, including LinkedIn and Facebook. It is a surefire way to feature at the top of search results; it costs you money only when someone clicks on your advertisement. These featured ads link back to a specially designed landing page, which then encourages users to enquire or purchase.