By :

Namita Bhagat

Mar 05, 2021

Digital Marketing

Why Hire An SEO Agency And How Can It Help Your Business?

Almost 60% of the global population uses the Internet today. Every business, therefore, must have a website to manifest an online presence for expansive reach. However, without an effective SEO (search engine optimization), your website could just get lost in the vast Internet sea. That’s why it is crucial to optimize a website for a top rank on popular search engines like Google, Bing, or Yahoo to boost visibility and traffic.

And you can always hire an expert SEO agency to take care of your SEO needs while you tend to other important affairs of your business!

Why make a business website SEO-friendly?

Earlier, only an online business enterprise would invest in a well-designed and SEO-friendly website.

With growing digitalization, now offline businesses (size and industry, regardless) are also investing in a website to enhance their reputation, showcase products and/or services, engage with partners and suppliers, supplement marketing efforts, attract potential customers and gain a competitive edge.

The phenomenon is not limited to developed countries only, even as the Asia Pacific and North America are the foremost global SEO markets. Especially, the demand for SEO services in USA and China has been rising steadily.

Ideally, a website should appear on the first search engine result page (SERP) because while searching for information or products online, almost 90% of searchers typically don’t go beyond the listings on the first page.

A higher-ranking site means people can find you online easily and quickly (in a matter of seconds). SEO is an ongoing effort, however!

Google search algorithms are complex math equations based on hundreds of variables. As per Google, it had made 3,200 plus changes to its search systems in 2018. No wonder, even the best SEO company in USA, China, or elsewhere may need to work extra hard to match it.

SEO at the heart of digital marketing

Identifying keywords and phrases relevant to the business niche and product/service offerings is crucial for SEO success. The site should be optimized bearing in mind that people can access it from various devices, including computers, tablets, and mobiles, deriving an excellent user experience.

Furthermore, digital marketing is nowadays gaining greater prominence in the overall marketing strategy of companies. Marketers love SEO, as it not only expands the business reach but brings qualified (organic) traffic to the site without directly paying for it, saving significant marketing costs.

In 2020, the USA digital advertising and marketing market was reportedly pegged at US$ 87.1 bn, which is roughly 27% of the world market size. The demand for digital marketing services in USA is expected to accelerate further as the businesses are rebounding from the pandemic.

Why hire an SEO agency?

SEO is an ever-evolving paradigm – time, knowledge, endeavor, and experience are the keys to master these skills.

Leveraging the collective power of diversely skilled teams, an expert SEO agency brings in a rich pool of resources, tools, strategic research, planning, and execution strategy to keep up with the search engine updates. They may also suggest you tweak the website design and content to suit the search engine's algorithms to ensure greater visibility and attract qualified traffic, leads, and potential sales.

With a corporate office in the USA and delivery centers in India, Nvish IT Solutions LLP has been working in the digital marketing field encompassing SEO, SMM, PPC & email marketing for over 10 years.

Keeping abreast with the evolving digital trends, the company has successfully helped esteemed global brands and startups to achieve their SEO goals and expand their digital footprint. Moving forward, Nvish now aims to position itself as the best SEO company in USA and India.

We offer comprehensive digital marketing services in USA and India. If you would like to learn more about our services offerings and packages or engage us for digital marketing or SEO services in USA and India, write to us at sales@nvish.com. We would be happy to help you!

Conclusion

It’s a misnomer that outsourced SEO services are expensive. Business owners can rationalize their time, effort, and costs over time by onboarding a competent agency to manage their website’s SEO.

An SEO agency works more or less like a partner, effectively supporting new and established companies to reach their business goals and enhance profitability. Better equipped to handle sudden disruptions, an expert agency can also help a business swiftly align with the emerging SEO trend.

Add new comment