By :

Namita Bhagat

Mar 31, 2021

How to develop iOS and Android apps?

The number of smartphone users is expected to reach 7.41 billion by 2024, according to Statista.

Global app installs across Apple and Google marketplaces are set to grow at 10% CAGR, hitting 230 billion by 2025, states another report. 

Yes, you read it all right!  

The demand for mobile applications (aka apps) is soaring, thanks to the increasing usage of smartphones and tablets. With apps, mobile devices become extremely sophisticated gadgets, enabling users to accomplish various complex tasks anywhere, anytime.

Initially conceived as productivity apps like contact lists, texting, email, web browser, camera, calculator, and other similar tools, the app landscape has evolved to include a broad range of new niches, including shopping, social, gaming, entertainment, fitness, lifestyle, education, payments, travel, industrial, and business apps.

Today, we have apps for almost everything (well, almost everything)!

Importantly, with billions of smartphone users worldwide, apps have also become a powerful tool for businesses to communicate with their customers, driving interaction, analytics, marketing, and sales.   

Amazon, eBay, Google, WhatsApp, Facebook, PayPal, Uber, LinkedIn, Netflix, Airbnb, Zoom, YouTube, and other well-known global brands have an enormous app user base, which is contributing to their overall growth.

It goes without saying that whether you're a behemoth or a small business, launching your app has numerous benefits. 

Note: As an experienced mobile app development company in USA and India, we can create solutions that suit your budget and requirements. To learn more about how we differ from other Android and iOS app development companies, send an email to sales@nvish.com.

Key considerations for app development

The growing preference for "mobile-first services" is proving to be a fantastic opportunity for businesses who already have or intend to create their app.

Here's how the app development trend has progressed in recent years:

  • The highest number of smartphone users are in China, India and the United States of America (USA), with 100 million-plus users in each country, says a report.
  • Mobile drove more than half of global internet traffic as of December 2020, as per an estimate.
  • Studies suggest that Americans allocate 70% of their digital media time to mobiles and tablets.
  • In 2020, India reported nearly 14% of 218 billion global app installs.
  • An average smartphone user had40 apps installed on their device in 2020.

A good app is all about quality services and a better user experience, not just downloads and active users as key performance indicators. On Google Play and the App Store, there are millions of applications to choose from. However, not every app is a success!

A commercial-grade app requires extensive analysis and planning. Smart Android and iOS app development companies are not only technologically adept but also have a clear understanding of their client’s priorities and the markets in which they operate.

Selecting a mobile operating system (MOS) is one of the most important decisions to make when creating an app. The Android or iOS architectures are used for the majority of mobile devices, and app developers usually focus on these two platforms.

Note: Selecting the best operating system for your app can be difficult. We can assist you in making the best decision possible by drawing on our vast experience as an Android and iOS app development company in USA and India. Please contact us at sales@nvish.com.

 iOS vs Android apps - How they stack up?

When deciding between iOS or Android apps, bear in mind the goal, functionality and cost. Both operating systems have merits and limitations in terms of technology and purpose.

Apple's iOS is a closed system in terms of technology. All content is limited to devices that are compatible with its framework. The good news is that, despite the limitations, the platform provides a wealth of functionality, greater power, and greater security.

Google’s Android, on the other hand, is based on an open-source system and has fewer limitations. The platform offers a lot of customization options as well as a lot of features. However, it is considered more vulnerable because of its open-source environment.

Remember your business objectives and who your target audience is!

Here are a few market tidbits to consider:

  • Apple devices (iPhones) are more common in high-income countries like Japan and the USA.
  • Low entry-level price points and broad price ranges make Android devices a popular option among lower-income groups and in emerging markets like India, Southeast Asia, South America, and Africa.

It goes without saying that a competent mobile app development company in USA or India or any other region will factor in all the above aspects beforehand. 

Note: Your technology partner must understand your business goals and target market.  As an experienced Android and iOS app development company in USA in India, our consultants and development teams deliver just that, the right solutions and the right strategy. Message us: sales@nvish.com.

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