A strong digital presence is necessary for businesses to survive in an era where online shopping is becoming increasingly popular.
Do you remember when everything wasn’t available at your fingertips, literally? Remember what shopping during festival seasons was like, when you actually had to wait till the shops opened, then brave the crowds to make your purchases? It was tough, wasn’t it?
Today online shopping has become an integral part of our lives.
, which took off in the early 2000s, has grown at an unprecedented rate and is likely to increase in the next few years.
The explosion of smartphones and internet connectivity has brought about a paradigm shift in consumer aspirations and behaviour. The convenience factor, buying anything, anytime, anywhere, often at very competitive prices compared to physical stores, having the items home-delivered, and paying for them via non-cash digital payments — what more could consumers ask for?
Today, a majority of businesses are building an online presence since they realise that going digital is no longer optional, but a necessity if they want to stay relevant. This is true of every industry, and more so in the retail domain where e-commerce is thriving. In fact, a number of traditional enterprises with a strong brick and mortar presence are also choosing to be present both online and offline.
The primary pillars of a digital marketplace are websites and apps. These often double up as a brand’s digital storefront.
Take a look at some of the most successful e-commerce sites today and they all have a few things in common: they are visually appealing, with relevant and engaging content, extremely user-friendly, and easy to navigate. A good e-commerce website should tick all the SEO boxes, have faster loading speeds (since this is one of the main causes of drop rates), and come with a comprehensive FAQs section, since customers who don’t get answers when they want will head elsewhere.
Mobile apps are the other e-commerce driver. In fact, according to a report by payments tech company Worldpay, India’s mCommerce (mobile commerce) market is set to be worth $54 billion by 2022, and will overtake desktop sales in India by next year. The same rules apply here as well in terms of the look and feel. Apps need to be stable, load fast, have a simple registration process, not use too many clicks and have multiple payment gateway options.
All you need to do is choose the right e-commerce development service. Adobe Experience Manager is one such e-commerce development solution that would enable you to customize your e-commerce presence and deliver branded, personalized shopping experiences across multiple touchpoints.
So if you’re in the market for a custom e-commerce development solution that will enable you to create powerful and memorable customer experiences, look no further than Adobe Experience Manager.