By :

Anu Kondal

Aug 13, 2021

Digital Marketing

Why I Need PPC Service Right Now For My Business And Why Do I Need An Agency For It?

The Internet is undoubtedly a vast marketplace offering an opportunity to reach out to a broad customer base. However, you still need effective strategies and streamlined efforts to realize your marketing goals. Search Engine Optimization (SEO) is one of the widely used strategies, but it takes time to yield results. PPC or Pay Per Click on the other hand is effective and quick. 

“The top 3 paid ad spots get 46% of the clicks on page” - WebFX

Considering the potential pay per click marketing offers, it is fast becoming a popular choice for businesses of all shapes and sizes across the globe.

In this blog post, we highlight whether PPC is the right move for your business right now and how an agency can help. 

What is PPC?

Before jumping on the analysis, let us understand what PPC is. Simply put, PPC is a way to do online advertising where the advertiser pays the host every time an advertisement is clicked on. The goal is to lead the visitors to click the link of the advertiser and generate leads. The PPC model of advertising is mainly offered by search engines (like Google, Bing, etc.) and social networking sites (like FaceBook, Twitter, etc.). 

The PPC model works on the basis of keywords. The advertisement appears on the results, when a user searches for a keyword that is identified and used by the advertiser in the advertisement. It is because of this that the companies do thorough keyword research before they actually invest in PPC. The more relevant the keywords are, higher will be the clicks. 

Pay per click marketing model of advertising is considered to be good for both the host and the advertiser. The advertiser gets in front of the eyes of the people who are looking for the related services/products and the host gets a good way to earn money through this model. 

Why Do You Need PPC Right Now For Your Business?

PPC advertising is a powerful marketing channel for almost any kind of business. Because of the ever evolving organic search algorithms and the tendency of the users to click the first page results make it one of the most sought after marketing means. Some of the most vital benefits of PPC advertising are:

Brand recognition: PPC ads tops the search results and gives your brand instant visibility in the eyes of the prospective customers. While Search Engine Optimization (SEO) can take months to do the same, PPC comes handy. As per Wordstream, 41% of the clicks go to top 3 paid ads on the Search Engine Result Pages (SERPs).

Measure & track: As compared to other marketing channels, PPC results are much easier to measure and track, with all the information available in the dashboard including impressions, clicks and conversions. You can easily get a picture of how good or bad your campaigns are doing and what kind of traffic they are generating. 

Quick visibility: PPC helps provide instant recognition in the eyes of prospective customers. Even though you have just jumped in the business, PPC can assist in getting a positioning in the search results soon, as compared to SEO efforts. 

Targeted and effective: PPC is one of the best ways to target potential customers with an array of targeting factors including location, keywords, time of the day, etc. 

Why Do You Need A Specialized Agency For PPC?

Time is money: Understanding PPC and getting results out of it takes time. Despite the fact that the digital marketing platforms put in a lot of effort to ensure it is easy to use, it still needs good technical know-how and experience to extract the maximum benefit. Hiring an agency to handle PPC means that you are saving valuable time, which can be channeled towards areas you are good at. 

Expertise: To yield positive results from PPC, it is crucial to have the right blend of keywords selection, ads display, measurement of impressions and a lot of other factors. A PPC agency has expertise in ensuring this with precision and accuracy.

Keeping abreast with updates: Successful PPC agencies stay on top of the ever changing and upgrading technology across digital platforms. Such agencies ensure that learning is a continuous process and as a business you can leverage this knowledge by hiring one such agency. 


There is no denying to the fact that PPC advertising is fruitful for any business if done efficiently. Considering the benefits of instant brand awareness and quality conversions; there is little risk in trying out this marketing channel. At the same time, a specialized PPC management company can guide you in the right direction and ensure you do not commit costly mistakes or get little or no return from your investment. If you are looking to have a discussion further on PPC services, we are all ears. Drop us a line at and one of our pay per click marketing experts will be in touch with you. 


Add new comment