AI search agent
Client Background & Challenge
A global medical device company partnered with NVISH to modernize and streamline its digital marketing ecosystem. The organization operated a large, content-heavy website and multiple marketing tools, but campaign execution was slow, lead nurturing was manual, and platforms operated in silos. Despite strong brand presence and traffic, the company struggled to convert engagement into measurable marketing-qualified leads (MQLs) and lacked visibility into how digital efforts contributed to pipeline growth.
Client Objectives
- Enhance user experience, engagement, and marketing performance
- Modernize and migrate a 1,200+ page website for scalability and usability
- Improve discoverability through content, SEO, and design alignment
- Integrate marketing automation to improve lead nurturing and campaign measurement
NVISH Approach
NVISH executed a modernization strategy focused on connecting website, marketing automation, and analytics into a unified system:
- Migrated website from Drupal to Adobe Franklin with improved architecture and templates
- Conducted content, SEO/GEO, and design audit across product pages
- Migrated marketing automation from Pardot to HubSpot and established automated segmentation and workflows
- Improved SEO/GEO and PPC performance linked directly to lead capture and conversion
The effort focused on reducing friction between platforms and accelerating marketing execution.
Measurable Results
- 120% increase in MQL leads
- 50% reduction in campaign start-to-send time
- 110% increase in user engagement
- 200% ROI through improved attribution
- 100% increase in Page-1 listings
- 30% increase in organic search traffic