Client Background & Challenge
A global technology and infrastructure conglomerate engaged NVISH to strengthen its digital presence and improve engagement across key markets including the U.S. and India. While the company was active across social media and digital channels, efforts were fragmented, and there was no unified approach to tracking performance or connecting engagement to qualified lead generation. Marketing teams lacked clarity on which campaigns and platforms were driving meaningful outcomes.
Client Objectives
- Strengthen digital presence and social engagement across US and India
- Build cohesive social strategy aligned to target personas
- Generate qualified leads through social and paid campaigns
NVISH Approach
NVISH aligned social, paid media, and analytics into a coordinated growth framework:
- Designed social strategies aligned with account-based objectives
- Executed paid campaigns focused on reach and lead generation
- Introduced analytics-driven tracking and optimization
- Developed engaging content and event promotions
- Leveraged platform-specific strategies for LinkedIn, Twitter, and Instagram
Focus was placed on connecting campaigns to measurable engagement and lead outcomes.
Measurable Results
- 720% growth in social engagement
- 38% increase in qualified leads
- 67% increase in website visits
- 42% increase in engagement
- Managed digital presence for 20+ events
- Engaged 3,200+ individuals across 820 corporates