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Client Background & Challenge
A global life sciences organization entering a highly competitive biosimilars market sought NVISH’s support to better understand stakeholder perception and improve engagement strategies. Despite active marketing initiatives, the company lacked clear insight into customer loyalty, competitive positioning, and the drivers of satisfaction and dissatisfaction among key stakeholders. The objective was to use data-driven insights to refine communication and strengthen market positioning.
Client Objectives
- Improve positioning in a competitive biosimilars category
- Understand stakeholder loyalty and perception
- Identify drivers of customer satisfaction and experience
NVISH Approach
NVISH, in collaboration with OSG Analytics, implemented a data-driven strategy:
- Conducted global online survey with 2,000+ stakeholders
- Measured Net Promoter Scores across competitors
- Identified key drivers of promoter and detractor behavior
- Developed targeted action plan to improve stakeholder engagement and perception
The focus was on using data to guide precise communication and engagement strategies.
Measurable Results
- Clear roadmap to move stakeholders from detractors to promoters
- Identified loyalty drivers across markets
- Improved perception against competitors
- Established ongoing tracking of engagement progress