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Global Industry Association

Why Unified Digital Experience Matters Now

Client
Global industry association
Sector
Semiconductor / Membership Organization
Offering
eCommerce Migration & Platform Integration
Your competitive advantages
25% improvement in checkout completion after unifying commerce, learning and CRM
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Global Industry Association

Client Background & Challenge 

A global industry association serving the semiconductor sector engaged NVISH to fix a fragmented member and customer experience. Its legacy eCommerce architecture limited scalability. The learning management system and CRM were disconnected, so member data was inconsistent, and the customer journey varied across regions. Internal DevOps capacity was also limited, which slowed platform improvements.

Client Objectives 

  • Move to a scalable, modern eCommerce platform
  • Connect LMS and CRM for a single, consistent view of members
  • Deliver a consistent customer journey across regions
  • Ensure reliable, ongoing platform support

NVISH Approach 

NVISH unified commerce, learning and CRM on a modern platform: 

  • Migrated the store to Shopify with customized cart and checkout workflows
  • Migrated 500+ pages of web properties to AWS for scalability
  • Integrated Absorb LMS and Salesforce for consistent member data
  • Provided continuous DevOps and platform support

The focus was on making every touchpoint work together, from purchase to learning to membership.

Measurable Results 

  • 25% improvement in checkout completion rate
  • 18% reduction in cart abandonment
  • 16% increase in member portal engagement