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Enterprise Data & AI Platform

Why Connected Marketing Infrastructure Matters Now

Client
Enterprise data and AI platform company
Sector
Enterprise Software / Data & AI
Offering
Web Platform Rebuild & Marketing Automation
Your competitive advantages
18% more marketing-qualified leads from a faster, automation-ready platform
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Enterprise Data & AI Platform

Client Background & Challenge 

An enterprise data and AI platform company engaged NVISH to support aggressive lead generation targets. Its legacy WordPress architecture constrained performance and scale, and SEO and content structure were fragmented. Marketing automation and lead routing were immature, and analytics differed from channel to channel. As a result, the team had limited visibility into which programs were producing pipeline.

Client Objectives 

  • Enterprise Data & AI Platform
  • Restructure content and SEO around lead generation priorities
  • Mature marketing automation, nurture and lead routing
  • Establish consistent analytics and reporting across channels

NVISH Approach 

NVISH modernized the platform and connected it directly to the marketing automation engine: 

  • Migrated from WordPress to Drupal with improved architecture and performance
  • Conducted a content and SEO audit and rebuilt the information architecture around lead generation
  • Implemented automated nurture programs and targeted advertising workflows
  • Stood up web analytics and reporting for ongoing optimization

The focus was on turning the website into a lead generation engine, not just a content platform.

Measurable Results 

  • 18% increase in marketing-qualified leads
  • 24% increase in organic traffic
  • 22% reduction in page load time
  • 20% improvement in campaign turnaround time