AI search agent
Client Background & Challenge
A global enterprise automation software company engaged NVISH to modernize its web platform and support rapid international growth. Its legacy CMS architecture limited speed and flexibility, and content teams depended on each other to publish. The company had no structured conversion optimization or personalization program. Localization for multilingual markets was limited, and governance, security testing and access controls were inconsistent across teams. The mandate was to rebuild the foundation without disrupting ongoing campaigns.
Client Objectives
- Replace a monolithic legacy CMS with a scalable, flexible architecture
- Establish a structured CRO and A/B testing program
- Enable region-specific, multilingual content experiences
- Strengthen governance, security and publishing velocity
NVISH Approach
NVISH rebuilt the platform and embedded conversion optimization into ongoing delivery:
- Migrated from Joomla to Drupal/Acquia with a headless React front end, so content teams could work independently
- Rebuilt the information architecture around mapped customer journeys
- Rebuilt the information architecture around mapped customer journeys
- Enabled multilingual, region-specific content experiences
- Established access controls, permissions, security testing and DevOps practices
The platform was designed to scale with global growth, not just to replace a legacy system.
Measurable Results
- 22% increase in on-site conversion rate
- 26% increase in organic traffic
- 20% reduction in page load time
- 30% faster content publishing cycles
- 30% faster localized campaign launches
- 16% increase in engagement across localized markets