DIGITAL MARKETING
The Cookieless Future: How It Will Transform Digital Marketing
- Jul 28, 2023
Cookies, small pieces of data stored on a user’s browser, have been instrumental in tracking user behavior, personalizing experiences, and enabling targeted advertising. However, growing concerns over data privacy have prompted regulatory reforms and an industry-wide reevaluation of cookie usage. The departure of third-party cookies is a complex transition that will impact every aspect of […]
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AEM
Adobe Experience Manager (AEM) as a Cloud Service: Exploring Features and Benefits
- Jul 13, 2023
Adobe Experience Manager (AEM) has been a trusted content management system (CMS) for delivering exceptional digital experiences. With the introduction of AEM as a Cloud Service, Adobe has taken AEM to new heights by combining its robust capabilities with the scalability and agility of the cloud. Organizations are significantly leveraging AEM services to deliver elevated […]
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DIGITAL MARKETING
7 Tips to Excel in Local Business Social Media Marketing
- Jul 12, 2023
Social media is an assertive tool for local businesses to reach their target audience and drive business growth. With the right social media marketing services or strategy, you can effectively reach and engage potential customers in your local community. Here are some essential tips to help you out: Know Your Target Audience Did you know […]
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DIGITAL MARKETING
Copywriting Trends to Help Your Business Succeed in 2023
- Jul 4, 2023
It’s high time we realized that in the digital world, where attention is scarce and competition is fierce, mastering the art of copywriting is no longer a luxury—it’s an absolute necessity. Copywriting holds the key to captivating audiences, fostering engagement, and driving conversions. As we are already halfway through 2023, it’s essential to explore the […]
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eCommerce
Top eCommerce Web Development Trends for 2023
- Jun 29, 2023
Building for Tomorrow With more than a fifth of all retail sales projected to come from eCommerce by 2024, businesses around the globe are investing in custom eCommerce website development services to garner a share of this lucrative market. However, building the right online storefront is no child’s play. It demands strategic planning and a […]
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DIGITAL MARKETING
How to Choose the Right Digital Marketing Agency for Your Business?
- Jun 19, 2023
Introduction: With the digital revolution in full swing, the importance of digital marketing cannot be overstated. It has become the cornerstone of successful business strategies, enabling companies to connect with their target audience, build brand awareness, drive website traffic, generate leads, and increase conversions. However, navigating the vast world of digital marketing can be overwhelming, […]
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DIGITAL MARKETING
The AI Revolution in SEO: Transforming the Future of Online Visibility
- Jun 13, 2023
“Artificial intelligence will be the future of everything, including SEO. Embrace it, leverage its power, and stay ahead of the competition.” – Neil Patel Today, search engine optimization (SEO) has become a critical part of a successful online presence. As technology rapidly advances, the integration of artificial intelligence (AI) is reshaping the future of SEO […]
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Salesforce
3 Qualities to Look For in a HubSpot Solutions Provider
- Feb 13, 2023
HubSpot is a comprehensive marketing, sales, and customer service platform that provides a wide range of solutions to businesses. It offers a variety of tools and features designed to help companies attract and engage customers. The platform includes tools for inbound marketing, such as blogs, landing pages, email marketing, and social media. It also offers […]
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Analytics
The Future With Google Analytics 4 Is Here: Reasons to Future-Proof Your Analytics Strategy and Move to the Next Level
- Jan 31, 2023
Google’s newest version of Google Analytics 4 (GA4) is replacing the long-standing Universal Analytics (UA) platform to provide a complete view of user behavior across the web and app by leveraging first-party data. Here are the top benefits of GA4 that will enable you to remain relevant and future-proof your strategy for good. Engagement metrics […]
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Development
Web Accessibility – What Is It & Why It Matters in the Digital World?
- Jan 19, 2023
Customer experience is the cornerstone to success, both in brick-and-mortar stores and on the web. Businesses, both physical and online, have a moral responsibility to ensure that they are inclusive and their services are accessible to all types of users. While accessibility issues are addressed in physical stores, the same remains elusive for web accessibility. […]
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DIGITAL MARKETING
Your Ultimate SEO Checklist for Website Redesign
- Dec 13, 2022
Decoding Website Redesign – The What and Why of It Essentially, a website redesign is a process to revamp or refurbish several aspects of your website — content, SEO, design, layout, and more — to boost traffic, leads, performance, and conversions. A website redesign may include changing the domain name, rebranding, product launches, updating content, […]
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Innovation and Technology
Top Trends Shaping Digital Transformation in 2023 & Beyond
- Nov 14, 2022
In the digital era, change is happening faster than ever. The global pandemic necessitated the need for digital transformation strategies and now, in the post-pandemic age, we expect transformation to continue changing our lives for good. Come 2023, we at NVISH, think that global organizations will continue to work at this speed, but will shift […]
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DIGITAL MARKETING
Get the upper hand in social media marketing with NVISH's curated approach
- Sep 14, 2022
Are your social media marketing efforts really paying off? The main social networks may be a tremendous source of traffic, with millions of people logging into one or more of them regularly. But, if at all, is it sending the right visitors to your business? New features and algorithms are constantly being developed by social […]
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Innovation and Technology
How can business intelligence serve your business?
- Sep 7, 2022
The rate of technological innovation is now increasing. The influence of technological improvements on our daily lives has been tremendous, with business being one of the most affected areas. Even though there are more data-driven tools and tactics accessible to enterprises than ever before, not all of them are using them to acquire a better […]
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IT Management
How to Win Buyers and Influence Sales with SaaS Consulting?
- Jul 13, 2022
Introduction Software-as-a-Service (SaaS) is a model that has revolutionized the way businesses operate. Over the past 20 years, SaaS has transformed the entire enterprise landscape, and there are no signs of the market slowing down. Sales is a simple enough concept: you need to sell more than you spend on sales. This can be accomplished […]
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Innovation and Technology
Why Are Businesses Experiencing Digital Transformation And Does Your Business Need To Be Digitally Transformed?
- Apr 28, 2022
What is the purpose of digital transformation if not to relieve your company from time-consuming manual optimization and obsolete technology? Allowing you to replace your systems and provide your firm smart time and ROI boost? Digital transformation in business refers to the use of digital and new technologies to tackle conventional challenges. When done right, […]
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DIGITAL MARKETING
Why I need PPC service right now for my business and why do I need an agency for it?
- Apr 13, 2022
The Internet is undoubtedly a vast marketplace offering an opportunity to reach out to a broad customer base. However, you still need effective strategies and streamlined efforts to realize your marketing goals. Search Engine Optimization (SEO) is one of the widely used strategies, but it takes time to yield results. PPC or Pay Per Click […]
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DIGITAL MARKETING
How does voice search impact SEO in 2021?
- Apr 30, 2021
Alexa, tell me ways to improve marketing on the apt digital platforms? Cortana, which organizations are acing the AI arena? Siri, is this the right time to jump in the digital marketing space? Has the thought of asking such questions to your voice assistant passed your mind? Much less, expecting to get any appropriate answers. […]
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DIGITAL MARKETING
How to develop iOS and Android apps?
- Mar 31, 2021
The number of smartphone users is expected to reach 7.41 billion by 2024, according to Statista. Global app installs across Apple and Google marketplaces are set to grow at 10% CAGR, hitting 230 billion by 2025, states another report. Yes, you read it all right! The demand for mobile applications (aka apps) is soaring, thanks […]
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DIGITAL MARKETING
Why Hire An SEO Agency And How Can It Help Your Business?
- Mar 5, 2021
Almost 60% of the global population uses the Internet today. Every business, therefore, must have a website to manifest an online presence for expansive reach. However, without an effective SEO (search engine optimization), your website could just get lost in the vast Internet sea. That’s why it is crucial to optimize a website for a […]
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eCommerce
Beyond sales and profit: KPIs that measure the success of your eCommerce venture
- Apr 30, 2020
Imagine you need to drive to an unfamiliar destination for some urgent work. Since you are thorough and like to plan, the previous night you dust off a physical road map and study the route. Your trip happens to coincide with your temporary detox from devices, so you decide to see if you can do […]
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Coronavirus
Coronavirus or COVID-19 Recession: What Should the Brands Do To Last Through the Catastrophe?
- Mar 19, 2020
COVID-19 or coronavirus – the buzzword of the first quarter of 2020! It seems everyone is talking about it; Be it streets, offices or at home, facts and figures are being discussed. Clearly, the focus is and should be on the containment of the virus and mitigating the further spread of the infection. But here […]
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AEM
Page Properties Migration Utility
- Mar 6, 2020
Page Properties Migration Utility Page Properties Migration Utility is a service which will integrate with AEM to offers the service of inserting the page properties to the AEM pages. Migration is the process of moving your website with all its content from one platform to another. This data migration can either be done manually or […]
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AEM
AEM: Value for Money and Better Customer Acquisition
- Mar 2, 2020
AEM: Value For Money And Better Customer Acquisition Multi-channel customer engagement has become increasingly important for businesses in the last few years. Access to more customer touchpoints means better customer acquisition for businesses via the web, mobile phones, social media, messaging applications and other channels. The challenge in this scenario is how can businesses efficiently […]
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AEM
AEM AWS CloudSearch Connector
- Feb 19, 2020
AEM AWS CloudSearch Connector Amazon CloudSearch is a scalable cloud-based search service that forms part of Amazon Web Services (AWS). CloudSearch is typically used to integrate customized search capabilities into other applications. For search to work, a domain in CloudSearch needs to be created and indexing needs to be setup. To accomplish this, there are […]
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Adobe Services
Past And What’s In Store: Adobe Summit 2020
- Feb 18, 2020
Past And What’s In Store: Adobe Summit 2020 Attended by over 17,000 delegates, the Adobe Summit 2019 held at Las Vegas gave everyone in the industry a peek into the future of digital experience – from the latest in CX innovations to Adobe’s newest products and services. Some key themes that were discussed through the […]
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DIGITAL MARKETING
SEO Tactics Teardown: How SEO Differs For Startups & Enterprises
- Feb 11, 2020
SEO Tactics Teardown: How SEO Differs For Startups & Enterprises Notwithstanding what some digital marketing agencies might try to peddle, there isn’t any feasible, one-size-fits-all SEO strategy. No two businesses have the same goals, budget or expectations. The differences are quite evident when SEO strategies for startups and enterprises are being compared. On one side, […]
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AEM
Custom Content Delivery Accelerator
- Feb 6, 2020
The Custom Content Delivery Accelerator (CCDA) helps manage different partners, vendors and resellers inside AEM. As per allowed permissions, partners can access the content of specific pages and/or modules. These permissions can be managed easily through the user-friendly interface provided by the CCDA tool. However, there are many manual steps involved which are error prone. […]
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Marketo Services
Creating a simple automated email campaign using Marketo to win customers
- Jan 23, 2020
In the race to woo potential customers, businesses today are exploring multiple channels to reach out to them. While multi-channel campaigns are no doubt popular, email marketing continues to remain one of the most preferred means of customer outreach. An effective digital marketing channel, e-mail marketing must be scaled based on the audience. In order […]
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Adobe Services
Seven tools for a seamless and superior customer experience
- Jan 5, 2020
In the digital first age, a superior customer experience has become a critical selling point for businesses. Where price and product were once the main drivers for customer loyalty, today’s customers are spoilt for choice. They base their opinion on the kind of customer experience a brand offers- 73% of consumers say a good experience […]
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Christmas
We Are Getting Christmas Ready. Are You?
- Dec 17, 2019
Between everything, the thought of holidays approaching and getting some time off work is definitely something everyone is excited for. Spending time with family and friends, travelling and indulging on some great food (we definitely do not mind some extra pounds here and there). Christmas has its own vibe, the cold winter days, some hot […]
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DIGITAL MARKETING
5 Mistakes Hurting Your Multi-Channel Marketing Campaign
- Dec 6, 2019
Today, you can find potential customers just about anywhere – online, offline, and on social media. As the number of options where people hang out have gone up, so have the avenues that you can woo them on, which is why multi-channel campaigns have become an increasingly popular way to optimize marketing. A solution like […]
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Analytics
The ABC of Data Analytics and Data Visualization
- Dec 6, 2019
The whole confusion around Data Visualization and Data Analytics of whether they are the same thing, isn’t it a matter of ‘potatoes versus poh-tah-toes’? In this case, it’s much more than that. The two cannot be used interchangeably. Here’s a three-point primer on the two, and the role each one plays in business intelligence (BI). […]
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eCommerce
Importance Of Choosing The Right Ecommerce Development Solution
- Dec 6, 2019
Importance Of Choosing The Right Ecommerce Development Solution A strong digital presence is necessary for businesses to survive in an era where online shopping is becoming increasingly popular. Do you remember when everything wasn’t available at your fingertips, literally? Remember what shopping during festival seasons was like, when you actually had to wait till the […]
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Design Thinking
Everything You Need To Know About Design Thinking
- Nov 15, 2019
Everything You Need To Know About Design Thinking Innovation is at the core of every organization in this ever-competitive information era. However, gone are the days where simply finding a “gap in the market” was enough to catalyze creative solutions. The need of the hour has evolved into user-based innovation, which aims at understanding people’s […]
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Analytics
Campaign Tracking - Why Is It Important For Your Business
- Nov 7, 2019
Campaign Tracking – Why Is It Important For Your Business Digital ad campaigns are a part of every organization’s marketing endeavors and rightly so. Digital advertising not only increases reach through diverse platforms but also enables highly accurate targeting. However, launching ad campaigns do involve certain costs, which means that the success of an ad […]
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AEM
Decode Your Audience & Rule The E-Commerce World
- Nov 7, 2019
Decode Your Audience & Rule The E-Commerce World Over the years, the face of e-commerce has changed considerably. From products or processes-based model to changing (and getting better) into being extremely customer centric and focused, e-commerce has come a long way. Today, it has all become experience driven. An experience that uses a variety of […]
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