HubSpot is a comprehensive marketing, sales, and customer service platform that provides a wide range of solutions to businesses. It offers a variety of tools and features designed to help companies attract and engage customers. The platform includes tools for inbound marketing, such as blogs, landing pages, email marketing, and social media. It also offers […]
View DetailsGoogle’s newest version of Google Analytics 4 (GA4) is replacing the long-standing Universal Analytics (UA) platform to provide a complete view of user behavior across the web and app by leveraging first-party data. Here are the top benefits of GA4 that will enable you to remain relevant and future-proof your strategy for good. Engagement metrics […]
View DetailsCustomer experience is the cornerstone to success, both in brick-and-mortar stores and on the web. Businesses, both physical and online, have a moral responsibility to ensure that they are inclusive and their services are accessible to all types of users. While accessibility issues are addressed in physical stores, the same remains elusive for web accessibility. […]
View DetailsDecoding Website Redesign – The What and Why of It Essentially, a website redesign is a process to revamp or refurbish several aspects of your website — content, SEO, design, layout, and more — to boost traffic, leads, performance, and conversions. A website redesign may include changing the domain name, rebranding, product launches, updating content, […]
View DetailsIn the digital era, change is happening faster than ever. The global pandemic necessitated the need for digital transformation strategies and now, in the post-pandemic age, we expect transformation to continue changing our lives for good. Come 2023, we at NVISH, think that global organizations will continue to work at this speed, but will shift […]
View DetailsAre your social media marketing efforts really paying off? The main social networks may be a tremendous source of traffic, with millions of people logging into one or more of them regularly. But, if at all, is it sending the right visitors to your business? New features and algorithms are constantly being developed by social […]
View DetailsThe rate of technological innovation is now increasing. The influence of technological improvements on our daily lives has been tremendous, with business being one of the most affected areas. Even though there are more data-driven tools and tactics accessible to enterprises than ever before, not all of them are using them to acquire a better […]
View DetailsIntroduction Software-as-a-Service (SaaS) is a model that has revolutionized the way businesses operate. Over the past 20 years, SaaS has transformed the entire enterprise landscape, and there are no signs of the market slowing down. Sales is a simple enough concept: you need to sell more than you spend on sales. This can be accomplished […]
View DetailsWhat is the purpose of digital transformation if not to relieve your company from time-consuming manual optimization and obsolete technology? Allowing you to replace your systems and provide your firm smart time and ROI boost? Digital transformation in business refers to the use of digital and new technologies to tackle conventional challenges. When done right, […]
View DetailsThe Internet is undoubtedly a vast marketplace offering an opportunity to reach out to a broad customer base. However, you still need effective strategies and streamlined efforts to realize your marketing goals. Search Engine Optimization (SEO) is one of the widely used strategies, but it takes time to yield results. PPC or Pay Per Click […]
View DetailsAlexa, tell me ways to improve marketing on the apt digital platforms? Cortana, which organizations are acing the AI arena? Siri, is this the right time to jump in the digital marketing space? Has the thought of asking such questions to your voice assistant passed your mind? Much less, expecting to get any appropriate answers. […]
View DetailsThe number of smartphone users is expected to reach 7.41 billion by 2024, according to Statista. Global app installs across Apple and Google marketplaces are set to grow at 10% CAGR, hitting 230 billion by 2025, states another report. Yes, you read it all right! The demand for mobile applications (aka apps) is soaring, thanks […]
View DetailsAlmost 60% of the global population uses the Internet today. Every business, therefore, must have a website to manifest an online presence for expansive reach. However, without an effective SEO (search engine optimization), your website could just get lost in the vast Internet sea. That’s why it is crucial to optimize a website for a […]
View DetailsImagine you need to drive to an unfamiliar destination for some urgent work. Since you are thorough and like to plan, the previous night you dust off a physical road map and study the route. Your trip happens to coincide with your temporary detox from devices, so you decide to see if you can do […]
View DetailsCOVID-19 or coronavirus – the buzzword of the first quarter of 2020! It seems everyone is talking about it; Be it streets, offices or at home, facts and figures are being discussed. Clearly, the focus is and should be on the containment of the virus and mitigating the further spread of the infection. But here […]
View DetailsPage Properties Migration Utility Page Properties Migration Utility is a service which will integrate with AEM to offers the service of inserting the page properties to the AEM pages. Migration is the process of moving your website with all its content from one platform to another. This data migration can either be done manually or […]
View DetailsAEM: Value For Money And Better Customer Acquisition Multi-channel customer engagement has become increasingly important for businesses in the last few years. Access to more customer touchpoints means better customer acquisition for businesses via the web, mobile phones, social media, messaging applications and other channels. The challenge in this scenario is how can businesses efficiently […]
View DetailsAEM AWS CloudSearch Connector Amazon CloudSearch is a scalable cloud-based search service that forms part of Amazon Web Services (AWS). CloudSearch is typically used to integrate customized search capabilities into other applications. For search to work, a domain in CloudSearch needs to be created and indexing needs to be setup. To accomplish this, there are […]
View DetailsPast And What’s In Store: Adobe Summit 2020 Attended by over 17,000 delegates, the Adobe Summit 2019 held at Las Vegas gave everyone in the industry a peek into the future of digital experience – from the latest in CX innovations to Adobe’s newest products and services. Some key themes that were discussed through the […]
View DetailsSEO Tactics Teardown: How SEO Differs For Startups & Enterprises Notwithstanding what some digital marketing agencies might try to peddle, there isn’t any feasible, one-size-fits-all SEO strategy. No two businesses have the same goals, budget or expectations. The differences are quite evident when SEO strategies for startups and enterprises are being compared. On one side, […]
View DetailsThe Custom Content Delivery Accelerator (CCDA) helps manage different partners, vendors and resellers inside AEM. As per allowed permissions, partners can access the content of specific pages and/or modules. These permissions can be managed easily through the user-friendly interface provided by the CCDA tool. However, there are many manual steps involved which are error prone. […]
View DetailsIn the race to woo potential customers, businesses today are exploring multiple channels to reach out to them. While multi-channel campaigns are no doubt popular, email marketing continues to remain one of the most preferred means of customer outreach. An effective digital marketing channel, e-mail marketing must be scaled based on the audience. In order […]
View DetailsIn the digital first age, a superior customer experience has become a critical selling point for businesses. Where price and product were once the main drivers for customer loyalty, today’s customers are spoilt for choice. They base their opinion on the kind of customer experience a brand offers- 73% of consumers say a good experience […]
View DetailsBetween everything, the thought of holidays approaching and getting some time off work is definitely something everyone is excited for. Spending time with family and friends, travelling and indulging on some great food (we definitely do not mind some extra pounds here and there). Christmas has its own vibe, the cold winter days, some hot […]
View DetailsToday, you can find potential customers just about anywhere – online, offline, and on social media. As the number of options where people hang out have gone up, so have the avenues that you can woo them on, which is why multi-channel campaigns have become an increasingly popular way to optimize marketing. A solution like […]
View DetailsThe whole confusion around Data Visualization and Data Analytics of whether they are the same thing, isn’t it a matter of ‘potatoes versus poh-tah-toes’? In this case, it’s much more than that. The two cannot be used interchangeably. Here’s a three-point primer on the two, and the role each one plays in business intelligence (BI). […]
View DetailsImportance Of Choosing The Right Ecommerce Development Solution A strong digital presence is necessary for businesses to survive in an era where online shopping is becoming increasingly popular. Do you remember when everything wasn’t available at your fingertips, literally? Remember what shopping during festival seasons was like, when you actually had to wait till the […]
View DetailsEverything You Need To Know About Design Thinking Innovation is at the core of every organization in this ever-competitive information era. However, gone are the days where simply finding a “gap in the market” was enough to catalyze creative solutions. The need of the hour has evolved into user-based innovation, which aims at understanding people’s […]
View DetailsCampaign Tracking – Why Is It Important For Your Business Digital ad campaigns are a part of every organization’s marketing endeavors and rightly so. Digital advertising not only increases reach through diverse platforms but also enables highly accurate targeting. However, launching ad campaigns do involve certain costs, which means that the success of an ad […]
View DetailsDecode Your Audience & Rule The E-Commerce World Over the years, the face of e-commerce has changed considerably. From products or processes-based model to changing (and getting better) into being extremely customer centric and focused, e-commerce has come a long way. Today, it has all become experience driven. An experience that uses a variety of […]
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