Google’s newest version of Google Analytics 4 (GA4) is replacing the long-standing Universal Analytics (UA) platform to provide a complete view of user behavior across the web and app by leveraging first-party data. Here are the top benefits of GA4 that…
Web Accessibility – What Is It & Why It Matters in the Digital World?
Customer experience is the cornerstone to success, both in brick-and-mortar stores and on the web. Businesses, both physical and online, have a moral responsibility to ensure that they are inclusive and their services are accessible to all types of users. While…