Development & Marketing Automation Services
Accomplished enhanced marketing ROI with a unique solution that included developing a compelling digital user experience clubbed with enhanced marketing efficiency across multiple channels online.
Ring Central, which is the leading provider of global enterprise cloud communications and collaboration solutions was interested in automating it’s marketing efforts with a view to streamline the same and also with web development. The organization was basically looking for a knowledgeable and trustworthy extended team which could understand the existing processes well and manage the web presence across digital touchpoints and also address the frequent requests on the website and for the various campaigns.
NVISH’s highly experienced team understood the current functioning and processes and collaborated for the development and marketing automation for Ring Central. We were responsible for managing the website with frequent updates and for the development of new features along with implementation of marketing automation for the company. We worked on:
- Take part in various technical strategic decisions for the launch of new AEM pages and Campaigns.
- Integration with Automation tools like Marketo and generating the reports along with insights. Developing and executing new email campaigns using Marketo.
- Website & Campaign Management (AEM & Target)
- Designing and developing personalized campaigns on the website using Adobe Target.
- Quality assurance of the website and campaigns.
Tangible results were achieved within a short span as we developed a compelling digital user experience clubbed with enhanced marketing efficiency across multiple channels online. We were able to achieve:
- Improved speed of the delivery and cleared the backlog of the AEM requests.
- Better UI
- Enhanced customer engagement
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