HPE

International SEO & Creative Services

Effectuated an analytics driven pioneering solution that boosted international SEO despite a complex web structure, enhanced engagement and conversions considerably.

AEM Amazon Cloudsearch Connector
 

Business Challenge

Hewlett Packard Enterprise (HPE), which is a multinational enterprise information technology company, was looking to boost international Search Engine Optimization (SEO). Since the web structure was complex, they were looking for optimizing the search presence for people in different countries with a solution that is scalable, automated and customizable. Flexibility and control in the overall implementation was another pre-condition.

 

 

Solution

The experienced digital marketers and search engine analysts at NVISH implemented multiple solutions to optimize the web presence of HPE so that the search engines can easily identify which countries and languages are they focussing on. These were based on a thorough analysis of the analytics and market research to identify the areas which had the maximum opportunity for growth.

Solution

Benefits

The overall solution implemented helped in enhancing the international SEO year-on-year. The results achieved included:

  • Improved SEO rankings
  • Improved global SEO
  • Increased traffic
  • Better user and search engine trust.
 

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