Digital ad campaigns are a part of every organization’s marketing endeavors and rightly so. Digital advertising not only increases reach through diverse platforms but also enables highly accurate targeting. However, launching ad campaigns do involve certain costs, which means that the success of an ad campaign directly depends on ROI.
Your campaign goals could be multifarious; from engagement to registrations to conversions, but without campaign tracking there is no definite way of knowing if your ads are truly profitable. Thus, to record efficacy of campaigns, observe user behavior, make well-informed campaign alterations and to ensure that the money invested in your ad campaigns is yielding returns - campaign Tracking is crucial. Monitoring your digital ad campaigns also gives you in-depth insights about what communication strategy truly works for your target audience, thereby, giving you the advantage of real-time decision-making.
Apart from resulting in super-focused observations and reports, strategically planned campaign tracking can:
This rapidly advancing digital industry empowers brands with diverse tools and applications that can help actuate accurate campaign tracking. Below are a few tools that greatly impact your digital marketing efforts:
With the optimum configuration and goal set-up, these applications can enable the generation of accurate reports that track and measure traffic, conversion and revenue.
Third party tools like DCM, Sizmek, IAS, Moat, Rocketfuel, Gimbal leverage data to access and assess pre-action user behavior to measure campaign performance before any user clicks on the ad. They track crucial parameters like Impressions, Viewable Impressions, Clicks and Views, Reach, Frequency, Dwell Time, and Overlap.
To maximize your digital marketing efforts, it is important to leverage the right strategy to track your ad campaigns. Get in touch with our digital marketing experts to add a competitive bargaining chip to your marketing efforts.