A landing page works by establishing your organization's credibility, presenting the benefits of the services and/or products you offer and eventually by providing a strong call-to-action (CTA) that encourages conversions. A microsite, on the other hand, is a very small website (featuring only a few pages) devoted to just one topic. Both of these demand a special focus on the creation of a good user experience using splendid design concepts.[Expand +]
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