Analytics Dashboard

NVISH on-demand Web Analytics Dashboard enables you to monitor the effectiveness of your campaigns. It deals with the monitoring and reporting of Web site usage so that enterprises can better understand the complex interactions between Web visitor actions and Web site offers, as well as influence that insight for increased customer loyalty and sales.

By knowing what your customers are doing, you can improve the website's structure, expand products or services they use, and delete or reduce items they don't use. This lets you reallocate your ad spend to improve results. You can see which campaigns, links, and pages have generated the most sales. This gives you a competitive advantage. The vast majority of companies do not use Web Analytics. They don't know about it, it's technically beyond their skills, or they just don't have time. By cutting costs and improving the targeting of your advertising, you get increased sales and they won't.

Web Analytics Dashboards can be used to accomplish a number of goals:

• Compare pages by the amount of time, clicks, or conversions to see which are popular or not. You can test different versions of a page to see which version produces the best results.
• Compare different groups of customers. Do East Coast customers prefer items to be on sale? Do West Coast customers buy the expensive model?
• Compare time periods, such as months, quarters, or years against each other.
• Compare campaigns (PPC, email, etc.) by clicks, signups, calls, or sales. Launch four campaigns, see which one brings the best results, and reallocate your ad spend accordingly.
• Use funnel analysis to see how the customers are moving through the various steps in your process. This shows where they are leaving the process or which forks they are taking.
• Compare the profits and ROI for campaigns, time periods, customer groups, and so on.