Our Portfolio with Sony Playstation

NVISH crafted key web strategies for Sony Playstation that assisted in enhancing its overall web presence and achieving important business objectives. These included number of visits, game downloads, conversions and other important parameters. The key activities carried out to achieve the same include: web development, operations and maintenance, IT support, platform migration and UCM development, mobile site for playstation, creative services, quality assurance, search engine optimization and web analytics. NVISH has also managed 14 locales and all games' micro sites along with web events for Sony Playstation such as E3 and Comicon.

  • Platform Migration and UCM Development

    • Migration of over 30,000 website pages, 1.5 million users, 33 million threads
    • Smooth transition across different locales.
    • Channel Intelligence feed integration for 500+ products with swift integration of Fort Knox, Web Collage etc.. services
    • Web platform now capable of taking 22 times the normal traffic.
  • IT/ Infrastructure Support

    • Monitoring of more than 100 Servers and Databases across data centers.
    • Coordination with 3 different support providers Level3, Rackspace,EC2.
    • Building up infrastructure and environment for all new and 15 existing projects.
  • Web Development

    • Development of more than 100,000 lines of HTML code for approved mocks.
    • Develop client-side functionality in HTML using CSS, JS & Jquery.
    • 320 new product pages for PlayStation┬«Store content for E3 event
  • Web Analytics

    • Analyze advance user tracking on 40,000+ play station pages
    • Implemented Omniture Recommendation Engines to present more targeted content.
    • A/B & Multivariate testing of various sections to increase conversion, sales and revenue.
    • 20+ traffic analysis reports for achieving global KPI's.
    • 45+ Omniture based automated dashboards.
  • Search Engine Optimization

    • SEO automation for better results and cost reduction.
    • More than 32% traffic increase in 3 years.
    • Complete optimization of playstation.com and games websites.
    • Ensuring top rankings for new and existing games.
  • Creative

    • Over 1000 flash marquees for different games pages.
    • Designs for 2000+ game detailed pages
    • Content templates for business critical pages.
    • Added over 2000 assets and 50 new videos for recent E3 event.
  • Mobi Development

    • Mobisite development for US, Brazil and LATAM playstation.
    • Campaign Support for E3 Event to launch 5 different gaming consoles.
    • Facebook application development.
    • Ecommerce option for users to buy 100+ games online.
  • Quality Assurance

    • Managed several web properties for pre and post LIVE testing.
    • Supported 15+ browsers including the gaming consoles.
    • Automation testing across several webpages, communities, assets etc..